Outside the Box

UNT’s hydroponic farm, Mean Green Acres, received funding for expansion to an additional freight container. As the container would be public facing, we needed to make it look presentable and tie the farm to Mean Greens Café and UNT Dining Services as a whole. This photo shows the farm prior to the wrap.

View Signage, Wrap, and More

Project Overview

Goals

• 
  Create a wrap that is subtle, and draws inspiration from farm-fresh leafy greens.
• 
  Improve awareness of sustainability efforts by the department with supporting signage
• 
  Complete installation prior to the MCURC conference start date

Limitations

• 
  3 weeks for design, reviews, approvals, production and installation.
• 
  Government approval procedures with vendors meant negotiating with limited production options.
• 
  P-card limits and purchase order creation timelines further complicated negotiation leverage. Total Spent: $11,426.93

Project Pieces

Breaking News: Daily Sales Records Broken After Food Court Refresh

Revenue after taxes
$
0
Customers Served
2160
Months after remodel*
< 5

*Other factors such as the tireless efforts of food service staff and a growing campus population also contributed to the Food Court’s success.

Objective

Increase Sales

Operating within a notoriously hidden location of the student union, UNT’s Campus Chat Food Court struggled with awareness for years—hindering sales even before Covid-19.  As part of a larger branding overhaul and to improve foot traffic, UNT Dining Services decided to refresh its internal brands and offerings—pushing to further differentiate the look of each storefront and the food court as a whole.

Awareness

Raise awareness of the Food Court’s location.

New Offerings

Promote new products exclusive to the Food Court.

Attractive Designs

Grow popularity of in-house brands with well-designed storefronts.

New

Clark Bakery

Storefront
• Logo Sign
• Menu
• 63 Identifiers
• Price Order Tickets
• Business Cards

New

Union Circle Fresh Salads & Sandwiches

Branding & Logo
• Storefront
• Logo Sign
• 2 Menus
• Price Signage
• Limited Time Offer Signage

Guest Satisfaction: Food Court Appearance

University of North Texas
0
%

Compared to

All Colleges Surveyed
0
%

Courtesy of the Fall 2022 NACUFS Customer Satisfaction Benchmarking Survey.

Percentages were based from 250+ UNT responses and 6,500+ national responses.

New

Soup & Pho Bar

Logo Sign
• Price Signage
• 25 Identifiers

New

Green Choice: Sustainable Takeout System

Branding & Logo
• Wrap
• Tote Bag Design
• Banners & POS Print Signage
• Video
• Webpage
• Digital Slides
Months To Opening
3.5
Designed Pieces
$
14
K+
Full-time Designers
1.5

New

Kitchen West

17 Product Labels
• Merchandise Display

Update

Sauté

Wall Coverings
• Hanging and Floor Signage
• Menu
• 31 Kiosk Item & Modifier Photos

30+

Deliverables

Project Overview & Management

Aesthetics

4 Wall Coverings
• Frosted Door Decals
• Directional Signage
• Open Top Cold Case Strips

…and an alphabet-full of “we also need x, y, and z”

6 Hours of Operations Signage
• 2 Updated Menus for Mia’s Pizza & Flattop Grill
• Kiosk Item and Modifier Photos for Mia’s Pizza & Flattop Grill
• Directional Signage
• $5 Special Signage for Mia’s Pizza & Union Circle

Production snafus, supply chain shortages & ends of fiscal year beat nobody :D. This hole-in-the-wall gem became a popular spot for made-to-order pasta and piping-hot soups.

View Deliverables

Soaring Anticipation & Visibility

Modelled after modern food halls, Eagle Landing is a two-story university dining hall located in the heart of UNT’s campus. Featuring state-of-the-art equipment and seven different restaurant concepts, the dining hall was set to serve over 6,000 guests a day. The facility and it’s eagerly awaited grand opening received press coverage and hundreds of visitors daily throughout the event. Strategic marketing riding that momentum, coupled with great food/service, cemented Eagle Landing as the busiest Dining Hall on campus.

Goals

Raise awareness about new dining location.

Bolster dining services’ reputation for cooking wholesome meals with state-of-the-art equipment and professional chefs.

Position Eagle Landing as THE place to eat on campus.

Deliverables

Spice Flight Promotional Items

7 spice blends with custom labels, a promotional hang tag, and 7 house-designed and -produced recipe cards.

Yard Signs

18 yard sign designs inspired by billboards. Made for the opening but debuted a year later. Even so, people loved them so much that many were stolen across campus.

Restaurant Guide

A sophisticated trifold containing a map of Eagle Landing and information about the various restaurants inside.

Accompaniments…

• 
  Promotional Posters
• 
  Flyers + Floorplan
• 
  Decorative Banners
• 
  Hand-out Button Pins

• 
  Website Content
• 
  Social Media Posts
• 
  VIP Invitations
• 
  Digital Monitor Slides

• And more (ex: reservation signage, photoshoots, etc.)

View Deliverables

Due to a company rebrand, all subsidiary UNT packaged product lines had to undergo their own rebranding and have new label packaging in under 3 months. We rebranded Clark Bakery, created a new Verde Everyday brand to encompass 3 older brands, and crafted a new Lucky Break brand for the new candy product line.

The Challenge

With production scheduled to take a month and a half, due to print and delivery timelines from the vendor, our team only had a month to get moodboards, design, and revisions approved by the client for the logos, brand package and labels before prepping files for print.

Clark Bakery64 products; 4 label designs; 69K total labels for initial production
–
From a classic cookie to a sophisticated croissant, the Clark Bakery rebrand lent an upscale touch that better encompassed the talent and scale of Dining Services’ commissary bakery.Logo: BeforeLogo: After

The Goals

– Associate UNT Dining Services with high quality and affordable cuisine.
– (Re)Brand product lines to align with the new parent logo and vision.
– Increase awareness and sales of UNT-made, grab-and-go food items.

Verde Everyday101 products; 3 label designs; 82K total labels for initial production
–
From three separate brands to one, Verde Everyday unified the products that were always produced in the same kitchen—simplifying things for brand recall. Logo(s): BeforeLogo: After

The Outcome

A very strict timeline, lots of internal coordination, and external alignment for project success helped us meet the deadlines for production. See the products in action and another exciting project at the Food Court.

Check out the Food Court

Lucky BreakBranding; 33 products and unique label designs; 16K total labels for initial production
–
Packaging bulk-bought candies and popping fresh popcorn, Dining Services started an entirely new brand with fun colors, large texture files and custom illustrations—not typically seen with their other product lines.