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Mean Greens Café – University of North Texas – Dining Services
Mean Greens Café skyrocketed UNT into becoming a national leader in university food service when it became the first 100% plant-based dining hall in the nation. With the dining facility’s 10th anniversary on the horizon, leadership saw another opportunity for national attention and reputation positioning.
Hover over each image to view deliverable list.
Craft a cohesive theme for Mean Greens Café’s 10th anniversary that emphasizes plant-first dining.
Raise awareness about Mean Greens Café and accessible vegan dining options on campus.
Position UNT Dining Services as a pioneer of forward-thinking, food-inclusive campus dining among other universities.
Like Mean Greens Cafe’s cooking process, our marketing efforts were completed entirely in-house. From kickoff to the event day, we had less than 1 month to pull everything together with only 1 full-time designer and a handful of part-time, student designers.