Target Interviewee Profile

The open-minded
innovator

She loves a good puzzle.

A strategist by nature, she enjoys a rewarding challenge at work. In her personal life, she feels most useful when she is building Ikea furniture, solving a mystery game, or stammering through a foreign language.

Childhood summers in Brazil and a cosmopolitan upbringing in Arlington, TX shaped the way she approaches people, experiences and life. She’ll try almost anything once: food, cultural practices, places, activities, technology…
She hopes to learn for life and give back as a fellow human and professional. She aspires to work for an ethical company, with a caring team, moving others with marketing.
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Demographics

Goals

Challenges

Hobbies

Preferred Channels

Psychographics

01

Decision making

Research & cost-benefit analysis drives most decisions.

02

PROBLEM SOLVING

Tries to DIY to resolve issues before requesting assistance.

03

WORK STYLE​

Focuses on individual tasks, but also appreciates collaboration.

04

PEOPLE SKILLS​

Values authentic relationships over a large network.

05

Adaptability

Welcomes positive change. Invigorated by seeing, trying or learning something new.

06

Risk Response

Generally cautious, but open to some risks … like skydiving 🙂

Gallup Clifton Strengths

Individualization

Strategic

Learner

Achiever

Ideation

The Clifton Strengths Assessment is comprised of 177 questions centered around 34 different strengths that belong to 4 distinct groups. The test’s unique value has helped over 90% of Fortune 500 companies to maximize employees’ potentials and improve workplace culture.

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