*Though other factors such as the tireless efforts of food service staff, increasingly effective marketing, and a growing campus population also contributed to the Food Court’s success.
Operating within a notoriously hidden location of the student union, UNT’s Campus Chat Food Court struggled with awareness for years—hindering sales even before Covid-19. As part of a larger branding overhaul and to improve foot traffic, UNT Dining Services decided to refresh its internal brands and offerings—pushing to further differentiate the look of each storefront and the food court as a whole.
Raise awareness of the Food Court location.
Promote new products exclusive to the Food Court.
Grow popularity of in-house brands with well-designed storefronts.
Courtesy of the Fall 2022 NACUFS Customer Satisfaction Benchmarking Survey.
Percentages were based from 250+ UNT responses and 6,500+ national responses.
Production snafus, supply chain shortages & ends of fiscal year beat nobody :D. This hole-in-the-wall gem became a popular spot for made-to-order pasta and piping-hot soups.