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Guests
50
Press Articles
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Deliverables
National Association of College and University Food Services
Silver Loyal E. Horton Award
Creating the Event
Logo
• Banners
• Menu
• Tray passing identifiers
Legacy & Visibility
Mean Greens Café skyrocketed UNT into becoming a national leader in university food service when it became the first 100% plant-based dining hall in the nation. With the dining facility’s 10th anniversary on the horizon, leadership saw another opportunity for national attention and reputation positioning.
Hover over each image to view deliverable list.
Goals
Craft a cohesive theme for Mean Greens Café’s 10th anniversary that emphasizes plant-first dining.
Raise awareness about Mean Greens Café and accessible vegan dining options on campus.
Position UNT Dining Services as a pioneer of forward-thinking, food-inclusive campus dining among other universities.
Honoring the History
Tomato curry recipe book
• Recipe cards
Hanging timeline
• Employee bios/feature
• Video
Promoting the event
Website content
• Digital slides
• Posters
Button pins
• Social media posts
Farm to Table Marketing
Like Mean Greens Cafe’s cooking process, our marketing efforts were completed entirely in-house. From kickoff to the event day, we had less than 1 month to pull everything together with only 1 full-time designer and a handful of part-time, student designers.