University of North Texas – Dining Services
In 2022, UNT Dining Services had many open positions with almost no job applicants.
Originally, UNT’s Dining Services department relied on the generalized, university HR website and Indeed.com for recruitment.
When bureaucracy prevented them from using Indeed (and LinkedIn too), their job postings stopped receiving applications.
Rather than waiting for job seekers to find us, I proposed and implemented a solution that would both solve the job bulletin predicament and allow us to target potential applicants directly.
My English and Spanish Google Ads campaign increased our reach within DFW and was highly successful.
Direct Contribution
Food Service professionals may not typically scour a university’s general website for jobs.
But the few that did were likely discouraged by a poor information architecture, lacking UX design and verbose copy—having to go through multiple lengthy pages for the information they were seeking.
I built a /careers webpage dedicated to Dining Services careers containing only essential information and means to apply.
Direct Contribution
The department had historically done little to promote full-time vacancies, having been able to rely upon internal connections and recommendations.
However, during the great resignation, many established staff members left and along with them, their network.