Food Court Refresh

Breaking Daily Sales Records

$
0
Revenue after taxes
2160
Customers Served
< 5 Months after remodel*

*Though other factors such as the tireless efforts of food service staff, increasingly effective marketing, and a growing campus population also contributed to the Food Court’s success.

Objective

Increase Sales

Operating within a notoriously hidden location of the student union, UNT’s Campus Chat Food Court struggled with awareness for years—hindering sales even before Covid-19.  As part of a larger branding overhaul and to improve foot traffic, UNT Dining Services decided to refresh its internal brands and offerings—pushing to further differentiate the look of each storefront and the food court as a whole.

Awareness

Raise awareness of the Food Court location.

New Offerings

Promote new products exclusive to the Food Court.

Attractive Designs

Grow popularity of in-house brands with well-designed storefronts.

New

Clark Bakery

Storefront
• Logo Sign
• Menu
• 63 Identifiers
• Price Order tickets
• Business cards

New

Union Circle Fresh Salads & Sandwiches

Branding & Logo
• Storefront
• Logo Sign
• 2 Menus
• Price Sign
• Limited Time Offer Signage

Guest Satisfaction: Food Court Appearance

0
%
University of North Texas

Compared to

0
%
All Colleges Surveyed

Courtesy of the Fall 2022 NACUFS Customer Satisfaction Benchmarking Survey.

Percentages were based from 250+ UNT responses and 6,500+ national responses.

New

Soup & Pho Bar

Logo sign
• Price signs
• 25 Identifiers

New

Green Choice: Sustainable Takeout System

Branding & Logo
• Wrap
• Tote bag design
• Banners & POS print signage
• Video
• Webpage
• Digital Slides
3.5
Months
$
14
K+
Designed Pieces & Marketing
1.5
Full-time Designers

New

Kitchen West

17 Product Labels
• Merchandise display

Update

Sauté

Wall coverings
• Hanging and floor signage
• Menu
• 31 Kiosk item & modifier photos

30+

Deliverables


Project Overview & Management

Aesthetics

4 wall coverings
• Frosted door decals
• Directional signage
• Open top cold case strips

…and an alphabet-full of “we also need x, y, and z”

6 Hours signs
• 2 Updated menus for Mia’s Pizza & Flattop Grill
• Kiosk item and modifier photos for Mia’s Pizza & Flattop Grill
• Directional Signage
• $5 Specials for Mia’s Pizza & Union Circle

Production snafus, supply chain shortages & ends of fiscal year beat nobody :D. This hole-in-the-wall gem became a popular spot for made-to-order pasta and piping-hot soups.


View Deliverables

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