Breaking News: Daily Sales Records Broken After Food Court Refresh
Revenue after taxes
$
0
Customers Served
2160
Months after remodel*
<
5
*Other factors such as the tireless efforts of food service staff and a growing campus population also contributed to the Food Court’s success.
Objective
Increase Sales
Operating within a notoriously hidden location of the student union, UNT’s Campus Chat Food Court struggled with awareness for years—hindering sales even before Covid-19. As part of a larger branding overhaul and to improve foot traffic, UNT Dining Services decided to refresh its internal brands and offerings—pushing to further differentiate the look of each storefront and the food court as a whole.
Awareness
Raise awareness of the Food Court’s location.
New Offerings
Promote new products exclusive to the Food Court.
Attractive Designs
Grow popularity of in-house brands with well-designed storefronts.
New
Clark Bakery
Storefront
• Logo Sign
• Menu
• 63 Identifiers
• Price Order Tickets
• Business Cards
New
Union Circle Fresh Salads & Sandwiches
Branding & Logo
• Storefront
• Logo Sign
• 2 Menus
• Price Signage
• Limited Time Offer Signage
Guest Satisfaction: Food Court Appearance
University of North Texas
0
%
Compared to
All Colleges Surveyed
0
%
Courtesy of the Fall 2022 NACUFS Customer Satisfaction Benchmarking Survey.
Percentages were based from 250+ UNT responses and 6,500+ national responses.
New
Soup & Pho Bar
Logo Sign
• Price Signage
• 25 Identifiers
New
Green Choice: Sustainable Takeout System
Branding & Logo
• Wrap
• Tote Bag Design
• Banners & POS Print Signage
• Video
• Webpage
• Digital Slides
Months To Opening
3.5
Designed Pieces
$
14
K+
Full-time Designers
1.5
New
Kitchen West
17 Product Labels
• Merchandise Display
Update
Sauté
Wall Coverings
• Hanging and Floor Signage
• Menu
• 31 Kiosk Item & Modifier Photos
30+
Deliverables
Aesthetics
4 Wall Coverings
• Frosted Door Decals
• Directional Signage
• Open Top Cold Case Strips
…and an alphabet-full of “we also need x, y, and z”
6 Hours of Operations Signage
• 2 Updated Menus for Mia’s Pizza & Flattop Grill
• Kiosk Item and Modifier Photos for Mia’s Pizza & Flattop Grill
• Directional Signage
• $5 Special Signage for Mia’s Pizza & Union Circle
Production snafus, supply chain shortages & ends of fiscal year beat nobody :D. This hole-in-the-wall gem became a popular spot for made-to-order pasta and piping-hot soups.