PROJECT AND PROGRAM MANAGEMENT

Branding & Product Launches

University of North Texas – Dining Services

Due to a company rebrand, all subsidiary UNT packaged product lines had to undergo their own rebranding and have new label packaging in under 3 months. We rebranded Clark Bakery, created a new Verde Everyday brand to encompass 3 older brands, and crafted a new Lucky Break brand for the new candy product line.

The Challenge

With production scheduled to take a month and a half, due to print and delivery timelines from the vendor, our team only had a month to get moodboards, design, and revisions approved by the client for the logos, brand package and labels before prepping files for print.

Clark Bakery
64 products; 4 label designs; 69K total labels for initial production
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From a classic cookie to a sophisticated croissant, the Clark Bakery rebrand lent an upscale touch that better encompassed the talent and scale of Dining Services’ commissary bakery.
Logo: Before
Logo: After

The Goals

- Associate UNT Dining Services with high quality and affordable cuisine.

- (Re)Brand product lines to align with the new parent logo and vision.
- Increase awareness and sales of UNT-made, grab-and-go food items.

Verde Everyday
101 products; 3 label designs; 82K total labels for initial production
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From three separate brands to one, Verde Everyday unified the products that were always produced in the same kitchen—simplifying things for brand recall.
Logo(s): Before
Logo: After

The Outcome

A very strict timeline, lots of internal coordination, and external alignment for project success helped us meet the deadlines for production. See the products in action and another exciting project at the Food Court.

Check out the Food Court
Lucky Break
Branding; 33 products and unique label designs; 16K total labels for initial production
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Packaging bulk-bought candies and popping fresh popcorn, Dining Services started an entirely new brand with fun colors, large texture files and custom illustrations—not typically seen with their other product lines.