PROJECT AND PROGRAM MANAGEMENT

Branding & Product Launches

University of North Texas – Dining Services

Due to a recent company rebrand, all subsidiary product lines needed to undergo a redesign as well. We rebranded Clark Bakery, created a new Verde Everyday brand to encompass 3 older brands, and crafted a new Lucky Break brand for the new candy products. With production slotted for a month and a half, due to print and delivery timelines from the vendor, designers had a month and a half to moodboard, design, and prep their files for print.

Goal 1

Associate UNT Dining Services with high quality and affordable cuisine.

Clark Bakery
64 products; 4 label designs; 69K total labels for initial production
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From a classic cookie to a sophisticated croissant, the Clark Bakery rebrand lent an upscale touch that better encompassed the talent and scale of Dining Services’ commissary bakery.
Logo: Before
Logo: After

Goal 2

(Re)Brand product lines to align with the new parent logo and vision.

Verde Everyday
101 products; 3 label designs; 82K total labels for initial production
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From three separate brands to one, Verde Everyday unified the products that were always produced in the same kitchen—simplifying things for brand recall.
Logo(s): Before
Logo: After

Goal 3

Increase awareness and sales of UNT-made, grab-and-go food items.

Lucky Break
Branding; 33 products and unique label designs; 16K total labels for initial production
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Packaging bulk-bought candies and popping fresh popcorn, Dining Services started an entirely new brand with fun colors, large texture files and custom illustrations—not typically seen with their other product lines.