Vocalizing brand voice.

To align with their rebrand, UNT Dining Services asked us to craft new radio advertisements to play across campus for all in-house locations, new product lines and more. Complaints about the irritating quality of previous ads encouraged us to start from scratch, including with talent. The product was almost 50 ads that not only encompassed all Dining had to offer, but also represented the many voices within the department.

48
Ads

Goal:

Position UNT’s food as real and delicious—made from scratch with whole ingredients by professional chefs.

Ad No. 1

9
Freelance Voice Actors

Goal:

Create conversational ads that are influential in the background by selecting talent with various tones, ranges, and HUG/POC backgrounds.

Ad No. 2

1
Freelance Copywriter

Goal:

Increase awareness of locations, products and dining memberships.

Ad No. 3

The composition of freelance work, Orchestrated by student employees

Listen to All Ads