Vocalizing brand voice.
To align with their rebrand, UNT Dining Services asked us to draft new radio advertisements featuring all in-house locations, new product lines, and more, to play across campus . Complaints about the previous ads encouraged us to start from scratch, including with talent. The product was almost 50 ads that not only encompassed all Dining had to offer, but also represented the many voices within the department.
Ads
48
Goal:
Position UNT’s food as real and delicious—made from scratch with whole ingredients by professional chefs.
Listen to an Ad
Freelance Voice Actors
9
Goal:
Create conversational ads that are influential in the background by selecting talent with various tones, ranges, and HUG/POC backgrounds.
Listen to a 2nd Ad
Freelance Copywriter
1
Goal:
Increase awareness of locations, products and dining membership subscriptions.