University of North Texas – Dining Services
These videos sought to introduce prospective students and parents to UNT’s food culture and program. As a requirement for university orientation events, all large departments had a few minutes to pitch what they had to offer. To stand out from the competition, we focused on providing authentic content, high-quality production, and quick delivery.
Since Eagle Landing was receiving plenty of guests a day, we needed to encourage people to try a different place for lunch. This playlist raised awareness about the other dining halls on campus and enticed guests with their tasty offerings.
With seven restaurant concepts inside Eagle Landing, we showcased everything it had to offer to encourage guests to try a less popular venue, such as Leaf.
Due to the large variety of options and policies surrounding Dining Services’ meal plans, we needed something supplemental to the brochure and webpage that would help guide individuals. We went for a “CrashCourse” route with the videos and broke down the explanation videos by audience/policy: one for first-time resident college students and one for everyone else.