UNT Dining Services
NACUFS AWARD SUBMISSIONS
DIWALI EVENT
FOOD COURT*
CATERING EVENT
We submitted these books to the National Association of College & University Food Services for: Best catered event, residential dining event, and retail facility. We needed to provide as many details as possible, following a strict rubric. But knowing our audience would be reviewing hundreds of books a day, we tailored our copy and strategy for judging-fatigued individuals where possible.
*Essay and section introductions only
SWOOP Agency Blog Post
Animal Crossing & Advertising
Where there are people, there will be marketing. And for an advertising agencys’s blog, in the midst of Covid-19, what better to write about than Animal Crossing? During the shutdowns, the game provided players a much needed safe space…and marketers a unique opportunity for positive brand interactions.
UNT Dining Services Internal Newsletter
Food For Thought
UNT Dining Services’ monthly newsletter was crafted using SendInBlue. It focused on a keeping employees informed and creating a positive company culture by celebrating successes and sharing good news alongside important notices.
UNT Dining Services Accounts
Social Media Posts
UNT Dining Services’ social media posts targeted three main audiences: college students, their parents, and campus leadership (*ahem* my boss’ boss’ bosses). While multiple people have worked on their social media accounts over the years, I have included a few that I crafted.
Green Choice Sustainable Takeout System
Webpage Content
When UNT Dining Services began Green Choice, students had many questions. Having a webpage allowed them to both answer those questions and simplify information about the enrollment process.
UNT Dining Services
Various Projects
Video & Radio Ads
Mean Greens Café
10-year anniverary
Hiring Campaign
Copy editing with copy provided by a freelancer.
Strategy & Copy:
Strategy, Copy & Execution:
Strategy, Copy & Creation:
Google Ads Campaign