Soaring Anticipation & Visibility
Modelled after modern food halls, Eagle Landing is a two-story university dining hall located in the heart of campus. Featuring state-of-the-art equipment and seven different restaurant concepts, the dining hall was set to serve over 6,000 guests a day. The facility and it’s eagerly awaited grand opening received press coverage and hundreds of visitors daily throughout the event. Strategic marketing riding that momentum, coupled with great food/service, cemented Eagle Landing as the busiest Dining Hall on campus.
Goals
Raise awareness about new dining location.
Bolster dining services’ reputation for cooking wholesome meals with state-of-the-art equipment and professional chefs.
Position Eagle Landing as as THE place on campus to eat.
Deliverables
Spice Flight
Promotional Items
7 spice blends with custom labels, a promotional hang tag, and 7 house-designed and -produced recipe cards.
Yard Signs
18 yard sign designs inspired by billboards. Made for the opening but debuted a year later. Even so, people loved them so much they were taken campus-wide.
Restaurant Guide
A sophisticated trifold containing a map of Eagle Landing and information about the various eats.
Along with…
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Promotional Posters -
Flyers + Floorplan -
Decorative Banners -
Hand-out Button Pins
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Website Content -
Social Media Posts -
VIP Invitations -
Digital Monitor Slides
- And more (ex: reserved signage, photoshoots, etc.)